About Us | Reef Myth

The Beginning

Started in a Cramped Dublin Flat

Reef Myth began in 2019 when our founder, having just returned from years abroad, found herself trying to make a rental flat feel like home without breaking the bank or violating the lease agreement. The available options seemed to be either expensive designer showrooms or flat-pack anonymity.

What started as sourcing vintage finds and creative solutions for friends quickly grew into something more. People kept asking how she managed to make small, awkward spaces feel so welcoming. The answer was never expensive—it was thoughtful.

Warm and inviting interior space with personal touches

What Guides Us

Our Core Values

These principles shape every recommendation we make and every space we help create.

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Considered Consumption

We encourage buying less but buying better. A well-chosen piece that lasts decades beats a roomful of disposable trends.

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Honest Guidance

If something will not work for your space or budget, we say so. Our reputation rests on recommendations that actually deliver.

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Accessible Style

Good design should not require a trust fund. We find quality at every price point and mix high and low without apology.

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Comfort First

A beautiful room that you cannot relax in has failed its purpose. Livability guides every decision we help you make.

Our Approach

More Than Decoration

Interior styling is often treated as purely aesthetic, but we see it differently. How your home looks affects how you feel when you wake up, where you choose to sit in the evening, whether you actually use the spare room or let it become a dumping ground.

Our consultations always start with questions about how you live, not what magazines you like. From there, we can suggest changes that may genuinely improve your daily experience—not just impress visitors.

Collaborative design process with clients

Our Commitment

Locally Focused, Globally Aware

We prioritise Irish makers and suppliers wherever possible, supporting the craft traditions and small businesses that give our interiors character unavailable from international chains.

When we do source from further afield, we favour European suppliers with transparent manufacturing practices. Our furniture partners offer repair services and spare parts, extending the useful life of every purchase.

Explore Our Services

Let's Transform Your Space

Whether you have a clear vision or just know that something needs to change, we are here to help you take the next step.

Start Your Consultation

Our Story